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Apna Urea

Digital Loyalty & Traceability Platform for Agri

Apna Urea

Challenge

  • Needed to launch a farmer loyalty program with strong rural adoption
  • Required a simple, intuitive UI/UX with instant rewards on purchase
  • Needed retailer motivation and end-to-end product track-and-trace visibility

Solution

  • Developed a unified mobile app for farmers, retailers, and sales teams
  • Integrated mobile recharge rewards and a retailer wallet system
  • Enabled end-to-end product tracking across the distribution chain

Outcome

  • Increased farmer engagement through instant gratification
  • Stronger retailer motivation with rewards and order visibility
  • End-to-end traceability from manufacturing to farmer
  • Centralized data enabling sales insights and future campaign planning

Connecting India's fertilizer industry through accessible, efficient, and future-ready digital experiences.

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