What is a “Brand”?

Is it the name of the company? Is it the product that the company sells? Maybe it is the logo a particular company has decided to represent itself with.

Or do you think it is what the customers believe that company to be, for example, in terms of quality? How do we know which one is true?

How do we know which one is true?

When you think about it, it’s actually all of these put together. From the name of a company to the products or services it sells, and it goes up to how the company is perceived in the minds of the customers.

Let’s talk about the brand, “Apple”. What’s the first thing that comes to your mind when you think about Apple?

An elite smartphone, powerful technology, the best camera, data security, reliable service, etc. You see where we are going with this?

We can see just how important it is for any business to become a brand, because, in the end, it’s how well your customers identify you quickly about the business you’re in and recommends you among their network as a trusted authority.

How do we define our ‘Brand’?

In this world full of alternatives, what makes your product or service stand out from the rest is determined by how well you have built your ‘brand’ and how well it is perceived by your target audience.

The most important criteria no matter what business you’re in is to have a great product and serve your customers right.

Coming back to the example of Apple, would they be as successful as they are today without a great ‘smartphone’? Absolutely Not!

No one would have purchased an iPhone at that price if they felt they did not get the value out of it. And not just apple, but all businesses have to have a great product/service at the base of all their activities to achieve lasting success.

How to ‘market our ‘Brand’?

Now that we have a great product and service to back it all up, the only problem a business needs to solve is ‘marketing’.
Remember ‘Sales’ is never a problem if your ‘product’ is great but yes poor marketing will never get you off the ground and it would be a shame for the world to not experience the value a business such as yours wants to give just because of bad marketing.
Hiring a marketing team, especially the ones that are good in digital marketing is easy these days but finding the right team is hard. Because who you decide to hand over marketing of your ‘brand’ is not just something that has to be done for the sake of it.
In the end, it is the name associated with every product or service you offer, and, if the name gets tainted in any way (this could happen due to the inexperience of the marketing team be it in-house team or an digital branding agency) it directly affects the profits your company makes, and to a certain extent, could throw you out of the game before it even begins.

The problem we solve.
Now, If you have an inhouse team, it is important to keep tracking their performance and are they achieving their targets of monthly reach, increasing website traffic, etc.
However, if you are like most businesses, you do not have an in house marketing team and are looking to hire an agency that can do that job for you. This is where we can ease off some of your pressure.
Datagrid Solutions is a Digital Marketing Agency, capable of handling all of your marketing needs while you focus on important areas of your business. We offer wide range of services like increasing awareness for your ‘brand’, generating website traffic to managing your online reputation.

Areas of expertise
Besides providing digital marketing services, Datagrid Solutions also has profound knowledge in Website Development, along with the maintenance of it, Mobile Application Development, whether on an Android or Apple platform, also comes under our skill set. Basically, we provide you with top-notch IT services.

Why Hire us?
Digital Marketing can be a tricky aspect of a business with the entire world now being on the web. So if you are looking to get your business off the ground or just looking to generate more leads for your existing business, we can work with you to achieve your goals.

We at Datagrid have created thousands of ads, for all those industries, and have the right knowledge to distinguish between the ones that work and don’t.
Because this field is all about experience, and we have the right amount of it, with quality backing it up.